Co-Creation and Managing What Matters

Co-creation has become a central theme for brands and innovators over the last decade, and rightfully so. The idea of collaboration in a postmodern world where information and opinions reach millions in the blink of an eye is a necessity. But what do we mean when we talk about co-creation and is it the panacea […]

Putting Dramaturgy to Work

A couple of years ago I was at the opening day of the Wizarding World of Harry Potter at Universal Studios, Orlando.  As one might expect, the buildings, the sets, everything was designed to reflect the sets used in the movies with a level of detail that defies description. But the real genius of the […]

Entertaining the Customer

Shopping is not simply a matter of getting “stuff.” Whether you’re looking for a bank, a shirt, or a bottle of beer it has become more than a function. Shopping becomes entertainment depending upon the function, need, and desire for the object being shopped. For example, shopping for bras can sometimes be a pain in […]