Brands and Self-Creation

The old brand model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but I believe there is […]

Using Old Studies to Articulate Ethnographic Insight

I was cleaning out folders yesterday and came across al old study that reminded me why it is important to return to our work. ┬áIn addition to shedding light on existing problems and theories, it reminded me that they serve as marvelous tools to demonstrate what it is we do, both in terms of fieldwork […]