Planning Content

“Content” is one of the most talked-about industry buzzwords, but it tends to lack clear definition. To my mind, content is information and communication directed toward an end-user. Broad, yes, it speaks to the very point that content is simply about the transfer of information. Most people associate content with social media although it also […]

Data, Advertising, and the Death of Forests

In every aspect of business right now, companies collect data until they see a pattern that appears statistically significant, and then they use that tightly selected data to drive decisions. The problem is, we assume that the data has merit, that it is objective, and that it holds the answers that will change the way […]