“No Need to Worry About Usability, Cut the Budget.”

Yes, the title is sarcastic.  In an economy where the lines between the brick-and-mortar and digital experience are increasingly blurred, usability has become a differentiating factor that shoppers consider, consciously and subconsciously, when making purchase decisions. Now, I will be the first to say that I am not always a fan of usability because it […]

If the Technology Fits…

Retailers and designers need to think of the application and the technology to be incorporated across channels in terms of how it can fundamentally change the retail dynamic.  The application needs to be more than an interesting novelty, it needs to address the unspoken, contextual realities of the people selling products. The application strategy need […]