Context Isn’t Easy or: if you wouldn’t complain to your surgeon about taking her time, don’t complain to your design team

Products are more than they seem. This is true for both marketing and design. Many of us have largely been taught to focus on functional goals and actions, and to be fair there are many good reasons to understand functional needs. Unfortunately, the approach, which is rekindled every few years under a different guise (e.g. […]

Hunting and Design

I have hunted, but I am, truth be told, not a hunter. I am one of the millions of people who consumes meat without as much thought as it probably deserves and certainly less effort than it should entail. But I am also a former chef and having learned that trade well before I went […]

Embracing the Whiteboard

Navigating nearly any company today means being well acquainted with whiteboards, sharpies, and post-it notes. But how they’re used differs from setting to settings. In most corporate environments, you rarely see them used as a tools for innovation. Whiteboards in conference rooms are often devoid of any meaningful content and those hanging in offices are typically […]

Simple Steps in Journey Maps

A customer journey map is a very simple idea: a diagram that illustrates the steps your customers go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination. It’s nothing new, we’ve all done them or been involved in their development. But what […]

Objectifying Objectivity

“Science is a social phenomenon…It progresses by hunch, vision, and intuition. Much of its change through time is not a closer approach to absolute truth, but the alteration of cultural contexts that influence it. Facts are not pure information; culture also influences what we see and how we see it. Theories are not inexorable deductions […]

Innovation Is Creative Thinking With Purpose

Innovation is creativity with a purpose. It is the creation and use of knowledge with intent. It is not only creating new ideas but creating with a specific intention and with plans to take those ideas and make something that will find purpose the world. Innovation is ideas in action, not the ideas themselves. Innovation […]

Getting Over Ourselves: Make research meaningful

The other day I was privy to a discussion by a researcher who was decidedly upset about having to “dumb down” the research report he had completed. The client was impressed by the depth of the work, but equally frustrated with the seemingly academic depth of the language of the report and the use of […]

“No Need to Worry About Usability, Cut the Budget.”

Yes, the title is sarcastic.  In an economy where the lines between the brick-and-mortar and digital experience are increasingly blurred, usability has become a differentiating factor that shoppers consider, consciously and subconsciously, when making purchase decisions. Now, I will be the first to say that I am not always a fan of usability because it […]

Why I want to slap everyone in design

I read this following quote today and it got me thinking. There is an obsession with disciplinary ownership that we’re all guilty of, be it ethnographers, designers or CPAs. It’s grounded in arrogance, in part, but it also stems from fear and small-mindedness. And unfortunately, it is a reality we always need to keep in […]