Fieldwork Part 2: Hemophilia

Coming out of the field, two themes emerged again and again from our research: the idea of rite of passage and the importance of control. Rites of passage in adulthood serve as a symbolic transition into a new state of being, with certain responsibilities, actions, benefits, and social roles. In the case of non-compliant sufferers […]

Brands and Self-Creation

The old brand model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but I believe there is […]

Story, Development, and Design

Storytelling is not simply narrative. It is an opportunity to communicate values in a way that is resonant and memorable, allowing the people taking it in to position themselves in the story, see its relevance to their current situation, and then play forward a narrative about their own role in the story of now. It’s […]

Inspiration and Venice

It’s been a while since I was in LA, and while I’m in Culver City today, my mind keeps being drawn to Venice Beach. In 1905, Abbot Kinney imagined a “Venice of America,” a coastal replica of Venice, Italy, down by the ocean in west LA. Of course he did; in a city built on dreams and […]

Designing for the Aging

People still think that elderly means pathetic, uninventive and unfortunate.  Yes, there is the occasional nod to the statistics showing Boomers have more disposable income than Gen Y folks, for instance and people address the fact that the elderly market is the largest market there has ever been, making them a worthy group financially to […]

Objectifying Objectivity

“Science is a social phenomenon…It progresses by hunch, vision, and intuition. Much of its change through time is not a closer approach to absolute truth, but the alteration of cultural contexts that influence it. Facts are not pure information; culture also influences what we see and how we see it. Theories are not inexorable deductions […]

Anthropology and Usability: Getting Dirty

There are significant methodological and philosophical differences between ethnographic processes and laboratory-based processes in the product development cycle.  All too frequently, proponents of these data collection methods are set at odds, with members on both sides pointing fingers and declaring the shortcomings of  the methods in question.  Methodological purity, ownership and expertise are debated, with […]