As Halloween Approaches (Even in September)

Halloween is more than two months away, but already I’ve seen products and displays going up in a few places. For better or worse, the holidays creep further and further out from their actual date as retailers see opportunities to sell their goods. And to add to the impending spookiness that awaits us, I spent […]

Who Are You and Why Do You Want My Candy?

Cultural traditions and celebrations represent a very important opportunity for retailers and overall manufacturers. But in a rapidly changing demographic mix, it is easy to forget that Halloween is a largely American phenomenon and can be off-putting for someone with no cultural context for the holiday. Just what is this day all about?  Is it […]