Ethnography, Training, and the Perils of Ethno-Lite

We have a vast spectrum of methodologies at our disposal these days, from attitudinal approaches through to behavioral. From big data to semiotics to ethnography. We also have a wide interpretation of what these terms mean. So let’s talk about ethnography briefly. What ethnography does, or should do, is uncover meaning and complexity through a […]

Culture and Marketing

Change in Media, Change in Targets It’s time to update the idiom. There are three things certain in life: death, taxes, and…branding. People are exposed to thousands of commercials in various mediums every day, including radio, television, social media and print. This adds up and evolves, resulting in the average individual adult or child being […]

Context and the Lives of Devices

We spend a great deal of time talking about context, but rarely use models to define elements of it.  This particularly true when talking about mobile devices and accounts for the hit-and-miss quality of  most apps available on the market.  It is one thing to design a usable app that conforms to human factors and […]