Retail IS Marketing

We’ve been hearing about the eminent death of brick and mortar retail for a very long time. And while the industry continues to be squeezed as more people shift their buying habits online, retail is far from dead. It does, however, need to evolve and think about how it can remain culturally relevant. A lot’s […]

Cultural Meanings and Breakfast

It is a frigid, snowy morning. I have a loaf of bread baking in the oven, a jar of blackberry preserves at the ready, and several slices of ham waiting to go into a pan. The dog is curled up at my feet while my wife and daughters are still in bed, though I’m certain […]

Culture and Marketing

Change in Media, Change in Targets It’s time to update the idiom. There are three things certain in life: death, taxes, and…branding. People are exposed to thousands of commercials in various mediums every day, including radio, television, social media and print. This adds up and evolves, resulting in the average individual adult or child being […]

Brands, Ads, and Culture

The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but we believe there is […]

It’s Not Just Price: The Role of Cultural Capital in Marketing

It’s not always about the money.  Yes, the economy has driven people to be more thoughtful about how they spend their money, but it has equally driven people to think about how their purchases reflect on themselves, how they interact with the world and how positive experiences during the shopping act help them preference one […]

Using Cultural Capital

It’s not always about the money.  Yes, the economy has driven people to be more thoughtful about how they spend their money, but it has equally driven people to think about how their purchases reflect on themselves, how they interact with the world and how positive experiences during the shopping act help them preference one […]