Triangulation: Validating Research and Strategy

One of the central problems we run into when discussing research finds, particularly when we’re using those finding to give strategic direction, is having the research’s validity called into question. I’ve talked over the years a fair amount about the idea of triangulation, but I’ve rarely summed up what it means. Here’s my take in […]

Cultural Meanings and Breakfast

It is a frigid, snowy morning. I have a loaf of bread baking in the oven, a jar of blackberry preserves at the ready, and several slices of ham waiting to go into a pan. The dog is curled up at my feet while my wife and daughters are still in bed, though I’m certain […]

Cultural Analysis: or why traditional marketing is for idiots

What anthropologists do is study context and culture.  We study meaning.  We study the interconnectedness between humans, their environments, their institutions, etc.  And yet, somehow conducted a two hour interview has become the standard. I have watched ethnography be co-opted by any lack-whit with access to the internet, a reasonably good smile and an ability […]