Fostering a More Creative Work Environment: Purpose, Power, and Politics

Creativity and innovation are always in demand.  Well, to be more accurate, the ideas of wanting creativity and innovation are always in demand. The reality is often far different. Most of us recognize the necessity of creative processes at work, regardless of whether we’re taking about strategic planning, insights development, product design, or the next big […]

ROI and the Intersection of Exploration

When chemists at Oregon State University discovered a brilliant new blue pigment serendipitously, they were not thinking about creating art. But in a true art meets science moment, an applied visual arts major began using the blue pigments in her artwork as part of an internship in Subramanian’s laboratory. This was also her first foray into the […]

Myths, Symbols, and Advertising

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Inspiration and Venice

It’s been a while since I was in LA, and while I’m in Culver City today, my mind keeps being drawn to Venice Beach. In 1905, Abbot Kinney imagined a “Venice of America,” a coastal replica of Venice, Italy, down by the ocean in west LA. Of course he did; in a city built on dreams and […]

Shades of Blue: Marrying Art and Science

When chemists at Oregon State University discovered a brilliant new blue pigment serendipitously, they were not thinking about creating art. But in a true art meets science moment, an applied visual arts major bean using the blue pigments in her artwork as part of an internship in Subramanian’s laboratory. This was also her first foray into the world […]

Big Data vs. Insights

Over the last 20 years and the emergence of digital as a central element behind marketing and advertising, the industry had gotten smarter and smarter, creating an expanded set of new metrics: dynamic segmentation modeling, click-through rate, impression share, engagement rates, share of voice, bounce rate, etc. Even with these, it is still very hard […]

Love, Passion, and Attachment

Brand love is a rich concept in the field of consumer behavior. If the consumers love a brand, then sales volume of the brand will increase, as brand love gets transformed into brand loyalty. So, marketers should formulate appropriate strategy so that the brand has a strong emotional appeal and target customers fall in love […]

Finding Balance: Data, FIeldwork, and Creativity

There is perhaps nothing new about the ongoing battle between data and qualitative work, and the influence they have on creativity and design. Data is everything, creativity is dead vs. the argument that creativity is paramount and data is a distraction. Neither position is true, though there is some truth in each argument. The goal […]

4 Noble Truths of Research

With the overwhelming number of methodological devices used to uncover insights, it’s easy to become lost in thinking about how and when to use them.  Not to mention why. This is even more true for our clients, who have neither the time nor the inclination to dig into the subtleties of how we do what […]

Good Clients, Bad Clients

A while back I was having a conversation over drinks with an old advertising colleague that had made the transition from the vendor side of things to the client side. As we talked, the conversation turned to the client/vendor relationship and what was most important in producing positive business results, good clients or good firms?  […]