Advertising Creating Positive Social Change

Advertising often gets a bad rap. It promotes over consumption, It promotes negative stereotypes. It makes us dumber. And while there’s some truth in all of this, there’s an argument to be made that advertising, in all its many forms, has also worked for the betterment of humanity. Advertising over the last two decades has […]

10 “DOs” for the In-Context Interview

For better or for worse, the interview is probably the largest part of the qualitative researcher’s job.  Learning to do it well is harder than it appears, particularly when it is in context rather than a formal, or even semi-formal, setting.  The in-context  interview is a lengthy conversation (often 2+ hours) that explores the values, […]