Ethnography vs. Contextual Interviews: Methods Matter

Methods matter. It’s often assumed that an open-ended interview is ethnography and the reasons for the confusion are understandable, but an ethnographically-informed approach, which a contextual interview can certainly be, is not the same thing as a true ethnographic project.  Contextual interviews, which rely on self-report data, and ethnography, which focuses on observed data through […]

When Ethnography Becomes No More Than A $10 Word

Rarely do I do this, but there are times when one has to call out the absurdity of what people co-opt and redefine to fit their needs.  Ethnography lacks definition to those who see it as a $10 word for lookin’ at folk.  Case in point, I ran across this response today to a LinkedIn […]