The “Authenticity” of Culinary Tourism

When walking around in highly frequented areas of France, Italy, or San Francisco there are no shortage of restaurants boasting assurances of authenticity and regional cuisine, but how many of the claims provide diners with accurate representations of the regions culinary history and traditions? Does the same hold true in New York? Or Alabama? I […]

Brand Affinity, Culture, and a Pickup Truck

Brand affinity is the most enduring and valuable level of customer relationship and is based on the mutual belief that the customer and the company share common values. It breeds unshakable trust in the relationship the brand and the consumer share. It is at its strongest level when a customer believes that your brand champions […]

Brands, Ads, and Culture

The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past. This is partly due to the sheer number of channels in which people interact, but we believe there is […]

PREFUNKING: Ethnography, booze, and neon drink

First Published in Peeps Forum: In its original formulation, Sparks was one of the first alcoholic beverages to contain caffeine. Its other original active ingredients included taurine, ginseng, and guarana, the backbone ingredients of traditional energy drinks. It also contained 6% alcohol. Packaged in a can that looked like a AAA battery, its labeling boldly […]

Liminality and Shopping: Retail as a Shrine of Shopping

You will not find the term “liminality” in many dictionaries. For instance, at last check it is not in the Second Edition of the Oxford English Dictionary. The Oxford English Dictionary does, however, have an entry for “liminal,” the adjectival form, which it lists as a rare usage: “Of or pertaining to the threshold or […]

Bricks, Clicks and the “New” Retail Paradigm

Since the emergence of internet shopping, companies have tended to structure their way of thinking about shopping channels in silos that reflect their operations. Shopping behavior is segmented according to the channel and the shopper is relegated to a specific trajectory. Shopping is usually thought of in terms of work – procuring goods, meeting needs, […]

Smoke Signals: Information in an Age of Selective Bias

In the quest to connect every citizen of earth and expand the ideal of the Renaissance Man that we’ve held so dear since time immemorial, (which was allegedly sometime in the 1500’s) we’ve instead reverted to a tribal method of information consumption that shrinks our individual perspective and is creating a fragmented and myopic population. […]

Cognition and Collective Awareness: Creating “Place” in Retail

Humans favor certain environments that satisfy survival needs. Through millions of years of evolution we are hardwired to seek out environments that signal an increases sense of comfort and  a higher probability of survival.  We seek out evidence of: Abundant resources Minimal threat from predators and aggressors Shelter from the outside world Much of this […]

Laying Out Fieldwork in Under 10 Steps

DEFINE THE PROBLEM What are the pain points a client has defined? What issues are we trying to better understand. Depending on the project, questions may be very tactical and specific or very strategic and broad. In either case, the first step is to clearly articulate what the overarching goal is. RETHINK THE PROBLEM Once […]

Retail and the New Church of Shopping

I’ve been re-reading Dan Miller and a thought occurred to me.  My guess is that specialty brands and retailers tend to skew towards a devotional model, but I could be completely whacked. Loyalty is increasingly the focal point of many, if not most, brands. Understandably, getting repeat customers who will also serve as advocates is […]