Where The Data Beasts Lie

Since the mid-nineties, the story about IT has been that the “New Information Economy” would give way to vast gains in productivity and creativity. We’ve been told that if we simply implement ERP, CRM, etc., our marketing efforts would be smarter and more efficient. But after 20+ years that is not exactly the case. The […]

It’s Not Just Price: The Role of Cultural Capital in Marketing

It’s not always about the money.  Yes, the economy has driven people to be more thoughtful about how they spend their money, but it has equally driven people to think about how their purchases reflect on themselves, how they interact with the world and how positive experiences during the shopping act help them preference one […]