The Importance of Learning Participant Observation

Teaching and learning is interactive. Despite the fact that learning is all-pervasive in our life, there is no single, universal theory of how people learn. There are two major schools of thought concerning the learning process: one consists of behavior theories, the other of cognitive theories. Cognitive theorists view learning as a function of purely […]

Challenges of Chinese Beer

The beer market is a fickle place. Tastes change with the season and fashion is as much a part of the selection process as flavor. But beer behavior is hooked intrinsically to tradition, culture, and myth. It likes its regular place at the bar and distrusts strangers. So even with the rise of craft brews […]

Mythology, It’s What’s For Dinner

Mythology is perhaps the most archaic and profound record we have of our collective spirit. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. It goes beyond recounting the day’s […]

After Saturday, Dark Tourism Is On My Mind

Over the weekend my daughters and I spend a bit of time explored the haunted places in our city. There are, evidently, far more than I had supposed. And as it turned out, there were far more people interested in the topic than I had thought. Ghost Tourism has boomed over the past decade, propelled […]

Is the Local Food Movement Over? Hardly

Since the organic food movement took off decades ago, a growing group of conscientious consumers have shown themselves to be interested in the quality and nutritional value of the food they put into their bodies. Over time, this movement has evolved to include greater questions of environmental impact, local economic development, etc. Local food sales […]

Food is Storytelling: Easter Ham, Culture, and Marketing

On Easter Sunday you’re most likely to see lamb on the menu in most of the world, at least where Easter is celebrated. That is, everywhere but the North America and Northern Europe. Lamb never experienced the level of popularity in America that it sees elsewhere, and so it is that ham is the central […]

A Different Approach to Focus Groups

When something becomes a running joke on every sitcom since the 80s, you know it’s been overdone. The traditional focus groups is overdone. But I don’t think the focus group, or something akin to it more precisely, is dead. It’s an imperfect methodology but it has its place and it can be done well – if […]

Where The Data Beasts Lie

Since the mid-nineties, the story about IT has been that the “New Information Economy” would give way to vast gains in productivity and creativity. We’ve been told that if we simply implement ERP, CRM, etc., our marketing efforts would be smarter and more efficient. But after 20+ years that is not exactly the case. The […]

Food, Sex, Guilt: How Marketing What We Eat Needs to Change

Eating has always been closely linked with courtship. All species, including our own, seem to be involved in this mating gamble with food as the bait. Equally, food and sex are generally closely linked. Biologically, they are physically linked in the limbic system of the brain, which controls emotional activity. Many of the words we […]

When Big Data Nearly Killed the Black Forest

In every aspect of business right now, companies collect data until they see a pattern that appears statistically significant, and then they use that tightly selected data to drive decisions. The problem is, we assume that the data has merit, that it is objective, and that it holds the answers that will change the way […]