Food is Storytelling: Easter Ham, Culture, and Marketing

On Easter Sunday you’re most likely to see lamb on the menu in most of the world, at least where Easter is celebrated. That is, everywhere but the North America and Northern Europe. Lamb never experienced the level of popularity in America that it sees elsewhere, and so it is that ham is the central […]

Advertising Creating Positive Social Change

Advertising often gets a bad rap. It promotes over consumption, It promotes negative stereotypes. It makes us dumber. And while there’s some truth in all of this, there’s an argument to be made that advertising, in all its many forms, has also worked for the betterment of humanity. Advertising over the last two decades has […]

AI Marketing: Can the Matrix Buy Milk?

AI is the continued topic of discussion in 2017 and will no doubt remain so for the foreseeable future. Enabling machines to learn, make decisions, and adapt to circumstances without input from people (rather than simply obeying pre-programmed instructions) is the reality of the post-modern world. And while it presents tremendous advantages to society and businesses, […]

Musing on Reactive Art

What your consumer remembers, talks about, and ultimately acts upon is defined by the experience they’ve had with your brand. Knowing this, the industry is always angling for something new to catch the eye of the potential fan, and if all goes well, leaving a lasting impression that also drives them to take an action […]

Smoke Signals: Information in an Age of Selective Bias

In the quest to connect every citizen of earth and expand the ideal of the Renaissance Man that we’ve held so dear since time immemorial, (which was allegedly sometime in the 1500’s) we’ve instead reverted to a tribal method of information consumption that shrinks our individual perspective and is creating a fragmented and myopic population. […]