Deliberate Coffee

The form of the beverage we enjoy today originated in the 13th century and rapidly spread throughout the Middle East. Coffee growing was exclusive to Africa and the Arabian Peninsula until the 17th century, when European colonial powers began establishing plantations in Asia and the Americas. Coffee quickly became a craze among the Old World […]

Marketing Coffee’s Third Wave

Third wave coffee is arguably the most recent wave in coffee history. While the first wave made coffee ubiquitous across all nations, and second wave changed the way Americans consumed coffee, third wave has had just as dramatic of an impact. Third wave coffee can be boiled down to one central feature: the coffee itself. […]

Coffee: When Simple Things Change Everything

I, like many people, start my day with a steaming cup of coffee. When I was younger the process of waking up began with a book, the newspaper, or occasionally a pad of paper as I reflected on something that felt meaningful at the time. Today, my coffee is taken with a shot of news […]

Coffee: Who Makes A Brand?

Grabbing my morning cup yesterday I began thinking that while coffee culture has grown dramatically through time, but the public stage (the coffee shop) has changed as a place of social discourse.  Coffee drinking seems to have moved farther away from the social activity that it appears to be, at least on the surface. Yes, […]

Coffee in Uganda, China and Beyond

It was not hard to find a Starbucks or a Pacific Coffee Co. while walking around Hong Kong. Having such a large community of expats, tourists ­ not to mention that whole era of British occupation ­ the ability to order an extra tall soy latte en route to the office in Quarry Bay or […]

Coffee Culture in Asia and What It Means to Product Development

Coffee shops are 
more than places to get a beverage or pick-me-up. Coffee shops play an 
important role in socializing. They convey a different meaning in the 
collective psyche than do taverns, restaurants and other places of shared 
food and drink. From the independent shop to the corporate behemoth, coffee 
shops provide a space of […]