Challenges of Chinese Beer

The beer market is a fickle place. Tastes change with the season and fashion is as much a part of the selection process as flavor. But beer behavior is hooked intrinsically to tradition, culture, and myth. It likes its regular place at the bar and distrusts strangers. So even with the rise of craft brews […]

Translating culture and opening markets

Success translates well into narrative. Who hasn’t heard those wonderful stories of marketing campaigns gone astray when introduced into a global setting? Remember when Puffs tissue started marketing their tissues in Germany and it didn’t do so well because “Puff” means “brothel” in German?  Or when Bacardi launched a fruit drink named Pavian in France […]

Why Anthropology Matters to Fashion and Retail

Fashion is far from frivolous. The location of dress on the borders of the body, facing both inwards and outwards, makes it something decidedly interesting and important. Its capacity to shape the body even as it is detachable from it, its portability and its distribution and consumption have made it a rich medium for studying […]

Brand Considerations for Emerging Markets

Over the last decade, many multinational brands have rushed in to emerging markets, agog at the potential of billions of new consumers who had been liberated from planned economies and protectionist barriers. Their wealth has generally grown much more impressively than in the US or Europe.  They are the next goldmine.  But it’s not as […]

Chinese Beer, Context and Branding

The beer market is a fickle place. Tastes change with the season and fashion is as much a part of the selection process as flavor.  Even so, experimentation can be limited and people fall back on standards. Beer behavior is hooked on tradition, likes its regular place at the bar and distrusts strangers. Admittedly, with […]

Coffee in Uganda, China and Beyond

It was not hard to find a Starbucks or a Pacific Coffee Co. while walking around Hong Kong. Having such a large community of expats, tourists ­ not to mention that whole era of British occupation ­ the ability to order an extra tall soy latte en route to the office in Quarry Bay or […]

Coffee Culture in Asia and What It Means to Product Development

Coffee shops are 
more than places to get a beverage or pick-me-up. Coffee shops play an 
important role in socializing. They convey a different meaning in the 
collective psyche than do taverns, restaurants and other places of shared 
food and drink. From the independent shop to the corporate behemoth, coffee 
shops provide a space of […]

My Meat Has Meaning

Success translates well into narrative.  So does failure. Who hasn’t heard those wonderful stories of marketing campaigns gone astray when introduced into a global setting? Remember when Puffs tissue started marketing their tissues in Germany and it didn’t do so well because “Puff” means “brothel” in German?  Or when Bacardi launched a fruit drink named […]