Bridging the Qual/Quant Divide

Concern with “big data” have dominated conversations in the past few years. What does “big data” really means? What constitutes “big” versus “small” data? How does “big data” lead to real insights? The promise of data hasn’t played out as planned and we are starting to see a rethinking of how it should be used. […]

Fads, Trends, and Being Relevant Over the Long Haul

Staying on top of social and cultural change is difficult. It requires thoughtful observation, reflection, and the ability to connect dots that may go unnoticed in many cases. Similarly, being able to distinguish a trend from a short-lived fit of social interest can make the difference between a meaningful campaign or marketing platform, and a […]

Politics, Protest, and Branding

It’s not just individuals choosing to make a political statement these days. The list of brands stepping forward to voice their concerns over President Trump’s policies is growing (we can assume some will show support but I have not seen these yet). The act of creative protest is being seen by many brands as an opportunity […]

Love, Passion, and Attachment

Brand love is a rich concept in the field of consumer behavior. If the consumers love a brand, then sales volume of the brand will increase, as brand love gets transformed into brand loyalty. So, marketers should formulate appropriate strategy so that the brand has a strong emotional appeal and target customers fall in love […]

Playtime and Innovation, Part 2

In human evolution there are many manifestations about the importance of play, because it’s what enables the individual to discover new approaches to deal with the world. In fact, the most creative individuals often exhibit great playfulness. Many theories suggest that experiences, skills, problem-solving abilities and knowledge needed for serious purposes later in life, are […]

Inspiration in a Hong Kong Market

While doing work on a project related to nutritional supplements in Asia I had the distinct pleasure of getting away for a day and exploring one of the many markets in Hong Kong. For anyone interested in the relationship between food and culture, these sorts of excursions are tantamount to spending a day in the […]