What Can We Learn From Esports?

Esports are still in their infancy when compared to the lengthy traditions of traditional sports. Hell, it’s debated whether they even are a sport (though I would be inclined to say it’s not really relevant – just tune into ESPN’s multitude of channels and there are any number of things being broadcast they may or […]

Gym Culture Branding

While I’m not as disciplined as I should be, I am an avid gym goer (it serves as a marvelous counterpoint to my many vices). I am far from alone. According to the International Health, Racquet & Sportsclub Association (IHRSA), health club industry revenue topped $90 million last year. Today, 70+ million people worldwide are members […]

Is the Local Food Movement Over? Hardly

Since the organic food movement took off decades ago, a growing group of conscientious consumers have shown themselves to be interested in the quality and nutritional value of the food they put into their bodies. Over time, this movement has evolved to include greater questions of environmental impact, local economic development, etc. Local food sales […]

Obsessing Over Bias

Recognizing and understanding research bias is crucial for determining the utility of study results and an essential aspect of decision making in marketing. Research plans that lack clear mechanisms to minimize bias are unlikely to be viewed favorably and the end results dismissed. But what are the rules for qualitative research studies? Whenever I am […]

Adding Value to Social Media Monitoring: More Than A Word Search Game

It is difficult to get an accurate reading on how commonly a word is used in a given society. In fact, the task of measuring word frequency fully objectively is inherently impossible. The results will always be affected by the size of the corpus and the choice of the texts entered in it. On a […]

Taking to the Field: Client Collaboration

Perhaps naively, many ethnographers assumed that we would work in a vacuum when they learned their trade. We’d go into the field – people’s homes, workplaces, and leisure areas – and then report to clients what we learned. However, we soon realize that some clients take us literally when we state ethnography will bring them […]

Class Structure and Economic Growth

Class is a controversial issue in the United States, having many competing definitions, models, and even disagreements over its very existence.  It is something we simply do not want to address, preferring to limit the discussion to the myth of meritocracy and the American Dream.  But the truth is that it exists and with each […]

Political Demagogues, The Dow and You

As the Dow Jones takes the expected nose dive and the combined woes of Europe slowly move in the direction of bringing the collective EU economy to a standstill, there is hope of a sort.  It is a moment for reflection and reflection brings positive change.  The prolonged crisis is a teaching moment for all […]

The Decline of a Civilization

Civilization in decline is a very real thing. Civilizations rise and fall in their world standing, power shifts, the strength of nations ebb and wane as time passes. Moral and ethical decay accompany the slow collapse of nation states and this phenomenon is something the far Right has been harping on for years.  Unfortunately, the […]