What Can We Learn From Esports?

Esports are still in their infancy when compared to the lengthy traditions of traditional sports. Hell, it’s debated whether they even are a sport (though I would be inclined to say it’s not really relevant – just tune into ESPN’s multitude of channels and there are any number of things being broadcast they may or […]

Gym Culture Branding

While I’m not as disciplined as I should be, I am an avid gym goer (it serves as a marvelous counterpoint to my many vices). I am far from alone. According to the International Health, Racquet & Sportsclub Association (IHRSA), health club industry revenue topped $90 million last year. Today, 70+ million people worldwide are members […]

Deliberate Coffee

The form of the beverage we enjoy today originated in the 13th century and rapidly spread throughout the Middle East. Coffee growing was exclusive to Africa and the Arabian Peninsula until the 17th century, when European colonial powers began establishing plantations in Asia and the Americas. Coffee quickly became a craze among the Old World […]

Advertising Creating Positive Social Change

Advertising often gets a bad rap. It promotes over consumption, It promotes negative stereotypes. It makes us dumber. And while there’s some truth in all of this, there’s an argument to be made that advertising, in all its many forms, has also worked for the betterment of humanity. Advertising over the last two decades has […]

Yellowstone’s Wolves and Reintroducing a Brand

Two decades ago, Yellowstone National Park was suffering. It was the victim of defoliation, erosion, and an unbalanced ecosystem. But in 1995, everything changed. That was the year wolves were reintroduced to the park. Prior to the return of wolves, deer, elk, and bison populations had increased substantially, resulting in overgrazing, particularly of willows and […]

ROI and the Intersection of Exploration

When chemists at Oregon State University discovered a brilliant new blue pigment serendipitously, they were not thinking about creating art. But in a true art meets science moment, an applied visual arts major began using the blue pigments in her artwork as part of an internship in Subramanian’s laboratory. This was also her first foray into the […]

Millennials, Motorcycles, and Marketing: The End Is Not Nigh.

CNBC ran a story yesterday on the slow demise of Harley Davidson that caught my eye. It began with the statement, “The supposed millennial penchant for ‘killing’ industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson  motorcycle.” The reasoning is that in addition to a decline […]

Dwelling on Yogurt

Happy accidents have defined much of the human experience. The wheel, the discovery of metallurgy, the idea of fermenting olives (essentially little, bitter stones until cracked and left to cure). The development of the culinary experience in particular is riddled with these accidents and moments of inspiration. Yogurt is one such  archetypal food. While some […]

Grey Salmon and Building A Brand

A few years back, people were left reeling after ABC revealed in a piece on farmed salmon a widespread use of chemical coloring in the industry. Following the report, much of the public voiced concerns, outrage in some cases, over the chemicals used and a general feeling of deception about the practice’s existence, even though […]

Trump, Morality, and Business Taking the High Road

Who would have thought that taking a stand against neo-nazis would spark an outcry in 2017 America? But it did. After repeated refusal from Donald Trump to outright condemn the beliefs of the White Nationalists (aka Nazis) who gathered in Charlottesville, Virginia, numerous CEOs who belonged to Trump’s Strategic and Policy Forum decided to disband […]