Weather, Whiskey, and Brand Making

The weather turned cold overnight and with that change came the anticipation of building a fire in the pit outside, cracking a bottle of whiskey, grabbing a blanket, and indulging in the annual tradition of spending the wee hours ushering in fall. Now, I am a seasonal drinker – in warm weather I lean towards […]

Concepts of “Home”

I grew up on the edge of the Great Plains. To this day, there is a smell that comes with the arrival of summer that is unique, I’m in awe of a thunderstorm as it rolls in, and I am a bit uncomfortable when there are too many trees around. The plains are home. So, […]

Why REAL Ethnography Still Matters

Fieldwork takes us to strange places. It allows us to come face to face with unexpected moments of both clarity and confusion, which can, in fact, spark innovation. I once spent a day with a 29 year old man who made about $600K a year running all things web-related for a major clothing designer. He lived […]

The Wonder of Fear

Fear may be as old as life on Earth. It is fundamental, a deeply wired reaction that evolved over the course of eons to protect organisms against threats, real and imagined. Fear may be as simple as a cringe of an antenna in a snail that is touched, or as complex as existential meltdowns in […]

Challenges of Chinese Beer

The beer market is a fickle place. Tastes change with the season and fashion is as much a part of the selection process as flavor. But beer behavior is hooked intrinsically to tradition, culture, and myth. It likes its regular place at the bar and distrusts strangers. So even with the rise of craft brews […]

Mythology, It’s What’s For Dinner

Mythology is perhaps the most archaic and profound record we have of our collective spirit. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. It goes beyond recounting the day’s […]

Marketing Is Poetry

 ‘TWAS a death-bed summons, and forth I went By the way of the Western Wall, so drear On that winter night, and sought a gate– The home, by Fate, Of one I had long held dear. I can still recite that bit of poetry without much effort. The custom of memorizing poetry in public school […]

What Can We Learn From Esports?

Esports are still in their infancy when compared to the lengthy traditions of traditional sports. Hell, it’s debated whether they even are a sport (though I would be inclined to say it’s not really relevant – just tune into ESPN’s multitude of channels and there are any number of things being broadcast they may or […]

Gym Culture Branding

While I’m not as disciplined as I should be, I am an avid gym goer (it serves as a marvelous counterpoint to my many vices). I am far from alone. According to the International Health, Racquet & Sportsclub Association (IHRSA), health club industry revenue topped $90 million last year. Today, 70+ million people worldwide are members […]

Deliberate Coffee

The form of the beverage we enjoy today originated in the 13th century and rapidly spread throughout the Middle East. Coffee growing was exclusive to Africa and the Arabian Peninsula until the 17th century, when European colonial powers began establishing plantations in Asia and the Americas. Coffee quickly became a craze among the Old World […]