Deliberate Coffee

The form of the beverage we enjoy today originated in the 13th century and rapidly spread throughout the Middle East. Coffee growing was exclusive to Africa and the Arabian Peninsula until the 17th century, when European colonial powers began establishing plantations in Asia and the Americas. Coffee quickly became a craze among the Old World […]

Just Give Them the Facts and You Won’t Sell a Thing

Marketers and product developers spend a great deal of time talking about why the thing they’re selling matters, why it’s better than the next guy’s thing.  They quote facts and features and minutia to make their point because, as all good business people know, people respond to fact.  Here’s how things would work in a […]