Millennials, Motorcycles, and Marketing: The End Is Not Nigh.

CNBC ran a story yesterday on the slow demise of Harley Davidson that caught my eye. It began with the statement, “The supposed millennial penchant for ‘killing’ industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson  motorcycle.” The reasoning is that in addition to a decline […]