Why REAL Ethnography Still Matters

Fieldwork takes us to strange places. It allows us to come face to face with unexpected moments of both clarity and confusion, which can, in fact, spark innovation. I once spent a day with a 29 year old man who made about $600K a year running all things web-related for a major clothing designer. He lived […]

Marketing Is Poetry

 ‘TWAS a death-bed summons, and forth I went By the way of the Western Wall, so drear On that winter night, and sought a gate– The home, by Fate, Of one I had long held dear. I can still recite that bit of poetry without much effort. The custom of memorizing poetry in public school […]

Forgotten Audiences: Women, Mobile, and Gaming

You can find any number of articles online that will trumpet the news that nearly half of the world’s gamers are female. But what does that figure really tell us? What the data often miss is that this side of the gaming world skews considerably older than the male equivalent; the average woman playing video games […]