Cognition and Collective Awareness: Creating “Place” in Retail

Humans favor certain environments that satisfy survival needs. Through millions of years of evolution we are hardwired to seek out environments that signal an increases sense of comfort and  a higher probability of survival.  We seek out evidence of: Abundant resources Minimal threat from predators and aggressors Shelter from the outside world Much of this […]

Getting the 7% Retail Sales Bump

I heard an interesting statistic the other day from a retail expert, while driving to a Barnes and Noble to pick up a birthday gift for a friend.  Admittedly, he was quoting statistics right and left, as experts are wont to do, but this one struck me as particularly interesting, not for the number itself […]

Building Retail Environments Around Context

Environmental sensibilities shape cultural expectations about how every environment we interact with should be properly organized. The physical construct envisioned by the architect, the interior designer, the store owner, etc. are all varied to some degree based on how they understand and respond to vague notions like “shopping.”  Add to that the varied, contextually mitigated […]