Myths, Symbols, and Advertising

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Myth Cycles and the Ad

Mythology is perhaps the most archaic and profound record we have of our collective spirit. It creates and defines our experiences. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. […]

Retail Archetypes: IRDC Blog Interview

http://www.irdconline.com/2011/blog/qa-two-west-chief-anthropologist-gavin-johnston While quotes from blog interviewers grossly oversimplify the ideas and musing we give them, the core idea still comes through.  We will be presenting a new theoretical construct we have been working on at this year’s International Retail Design Conference. Here is the teaser: One of the most intriguing sessions in this year’s program […]