Context and the Changing Mobile Landscape

Marketers increasingly think about consumers in complex ways. It is understood that in a changing digital landscape, the context in which they learn and shop influences what messages we deliver and how we deliver them.  But we rarely define “context”. It is one thing to design a usable app that conforms to human factors and […]

I Am Robot: Mobile Technology and the Sales Rep

Mobile has become an integral part of the shopping experience. There are even some opinion pieces that propose retail “reps” as we know them will soon become obsolete, as information (often more accurate than that provided by the rep) is more quickly gathered by use of smart phones. The rep, in theory, is headed for […]

Context and the Lives of Devices

We spend a great deal of time talking about context, but rarely use models to define elements of it.  This particularly true when talking about mobile devices and accounts for the hit-and-miss quality of  most apps available on the market.  It is one thing to design a usable app that conforms to human factors and […]

Mobile Design and What the Numbers DON’T Tell Us

I, like so much of the Western Hemisphere, spent part of my weekend shopping for dolls, pajamas and the latest electronic gadget.  And like so many others, I turned to my mobile phone for support on more than one occasion.  I am far from unique in this regard.  What caught my eye was the number […]

If the Technology Fits…

Retailers and designers need to think of the application and the technology to be incorporated across channels in terms of how it can fundamentally change the retail dynamic.  The application needs to be more than an interesting novelty, it needs to address the unspoken, contextual realities of the people selling products. The application strategy need […]