Weather, Whiskey, and Brand Making

The weather turned cold overnight and with that change came the anticipation of building a fire in the pit outside, cracking a bottle of whiskey, grabbing a blanket, and indulging in the annual tradition of spending the wee hours ushering in fall. Now, I am a seasonal drinker – in warm weather I lean towards […]

Context Isn’t Easy or: if you wouldn’t complain to your surgeon about taking her time, don’t complain to your design team

Products are more than they seem. This is true for both marketing and design. Many of us have largely been taught to focus on functional goals and actions, and to be fair there are many good reasons to understand functional needs. Unfortunately, the approach, which is rekindled every few years under a different guise (e.g. […]

Concepts of “Home”

I grew up on the edge of the Great Plains. To this day, there is a smell that comes with the arrival of summer that is unique, I’m in awe of a thunderstorm as it rolls in, and I am a bit uncomfortable when there are too many trees around. The plains are home. So, […]

Gen X and Travel Marketing

There’s a fixation with youth. There’s also a fixation with Boomers. But do a little math and it becomes abundantly clear that Gen-Xers, who are currently age 40-54, are naturally the up-and-coming (or recently-there) empty nesters as of 2019. And that spells opportunity. Gen Xers won’t be seniors for another 10 to 15 years. They’re […]

The Wonder of Fear

Fear may be as old as life on Earth. It is fundamental, a deeply wired reaction that evolved over the course of eons to protect organisms against threats, real and imagined. Fear may be as simple as a cringe of an antenna in a snail that is touched, or as complex as existential meltdowns in […]

Mythology, It’s What’s For Dinner

Mythology is perhaps the most archaic and profound record we have of our collective spirit. From the inception of cave art, and presumably long before that, we find myth and myth-making as a fundamental element in relating to the mysteries of life, the cosmos and the world around us. It goes beyond recounting the day’s […]

Marketing Is Poetry

 ‘TWAS a death-bed summons, and forth I went By the way of the Western Wall, so drear On that winter night, and sought a gate– The home, by Fate, Of one I had long held dear. I can still recite that bit of poetry without much effort. The custom of memorizing poetry in public school […]

The “Authenticity” of Culinary Tourism

When walking around in highly frequented areas of France, Italy, or San Francisco there are no shortage of restaurants boasting assurances of authenticity and regional cuisine, but how many of the claims provide diners with accurate representations of the regions culinary history and traditions? Does the same hold true in New York? Or Alabama? I […]

Fostering a More Creative Work Environment: Purpose, Power, and Politics

Creativity and innovation are always in demand.  Well, to be more accurate, the ideas of wanting creativity and innovation are always in demand. The reality is often far different. Most of us recognize the necessity of creative processes at work, regardless of whether we’re taking about strategic planning, insights development, product design, or the next big […]

What Can We Learn From Esports?

Esports are still in their infancy when compared to the lengthy traditions of traditional sports. Hell, it’s debated whether they even are a sport (though I would be inclined to say it’s not really relevant – just tune into ESPN’s multitude of channels and there are any number of things being broadcast they may or […]