The point of this blog is to talk about using anthropology in a business setting. It isn’t for anthropologists alone and isn’t meant to be an academic space so much as it is a space for the anthropologically minded, be it a designer, an ethnographer or a business strategist.
Gavin Johnston is a partner at People Path, LLC, a qualitative research and strategic firm for retail and consumer brands. He specializes in uncovering shopper and consumer insights for strategic cross-channel marketing and design. Gavin has conducted research and strategic development projects for a broad range of clients including Kellogg’s, the Apollo Group, American Funds, Chrysler, Ford, Campbell-Ewald, BBDO, GSK, Kimberly-Clark, Cars.com, MillerCoors Brewing, H&R Block, Thomson Consumer Electronics, LG and Sprint.
Gavin is a proven research professional with over 14 years of experience integrating and synthesizing consumer and shopper insights for collaborative brand development, marketing and design.