The Rise of eSports

Since the advent and growth of eSports giants like Dota 2 and League of Legends, the gaming community has called for mainstream recognition regarding legitimacy. Take Colin Cowherd’s 2015 rant against esports for example. There are undeniable similarities between professional gaming and conventional sports, but the arguments have generally been ineffective in dispelling traditional beliefs […]

Alcohol Advertising and Symbolism

A familiar phrase is, “art imitates life.” It defines life as essential to art, but can we say the reverse? Could life imitate art? The phrase suggests that art reinforces cultural and social beliefs. Art is more than a product of reflection, it is a method by which we shape the world. Advertising is a good example to […]

Post Pop: Identity as Brand

How Brands Shape Identity (And Why It Matters) Coming out of anthropology, I have always been interested in social and cultural interaction, identity, and how we display ourselves in a public venue. This interest was driven to the forefront of my mind again recently when attending Indy Pop Con, an event dedicated to cosplay, anime, […]

Story, Development, and Design

Storytelling is not simply narrative. It is an opportunity to communicate values in a way that is resonant and memorable, allowing the people taking it in to position themselves in the story, see its relevance to their current situation, and then play forward a narrative about their own role in the story of now. It’s […]