AI Marketing: Can the Matrix Buy Milk?

AI is the continued topic of discussion in 2017 and will no doubt remain so for the foreseeable future. Enabling machines to learn, make decisions, and adapt to circumstances without input from people (rather than simply obeying pre-programmed instructions) is the reality of the post-modern world. And while it presents tremendous advantages to society and businesses, […]

Do Awards Matter? Hell Yes They Matter!

I read recently that awards in the ad industry have lost meaning, that they now longer matter. While I would agree that their relevance has changed, overlooking their role in landing (and retaining) business shouldn’t be ignored. So how important to advertisers are the creative awards in reality? In this era of data and technology, […]

Politics, Protest, and Branding

It’s not just individuals choosing to make a political statement these days. The list of brands stepping forward to voice their concerns over President Trump’s policies is growing (we can assume some will show support but I have not seen these yet). The act of creative protest is being seen by many brands as an opportunity […]

Nativism and the New Innovation Landscape

The U.K.’s vote to leave the EU and America’s election of Donald Trump have both been credited, in part, to a rising tide of nativism, anti-immigrant fervor, and the belief that excluding people will boost the economy. Many native-born voters believe foreigners will (or have) hurt them economically. And with manufacturing on the decline in […]

Love, Passion, and Attachment

Brand love is a rich concept in the field of consumer behavior. If the consumers love a brand, then sales volume of the brand will increase, as brand love gets transformed into brand loyalty. So, marketers should formulate appropriate strategy so that the brand has a strong emotional appeal and target customers fall in love […]

Embracing the Whiteboard

Navigating nearly any company today means being well acquainted with whiteboards, sharpies, and post-it notes. But how they’re used differs from setting to settings. In most corporate environments, you rarely see them used as a tools for innovation. Whiteboards in conference rooms are often devoid of any meaningful content and those hanging in offices are typically […]

Playtime and Innovation, Part 2

In human evolution there are many manifestations about the importance of play, because it’s what enables the individual to discover new approaches to deal with the world. In fact, the most creative individuals often exhibit great playfulness. Many theories suggest that experiences, skills, problem-solving abilities and knowledge needed for serious purposes later in life, are […]

84 Lumber and the Power of Brands

By now, everyone is discussing the 84 Lumber ad that ran during last night’s Big Game. For the few unfamiliar with the ad, a Mexican mother and daughter, who appear to be on their way to the United States, survive the perils of migrating from their home and ultimately come across a depiction of an […]

Planning Content

“Content” is one of the most talked-about industry buzzwords, but it tends to lack clear definition. To my mind, content is information and communication directed toward an end-user. Broad, yes, it speaks to the very point that content is simply about the transfer of information. Most people associate content with social media although it also […]