Snack Time

In it’s simplest definition, a snack is a small portion of food meant to hold one over between meals. In contrast, a meal is typically comprised of multiple items, has higher caloric content and is usually tied to rituals of time and location.  Historically, snacks were prepared from ingredients commonly available in the home. This […]

The Business of Language and the Language of Business

Entering the world of business is a significant challenge for an anthropologist.  There are questions about the moral ambiguity and exploitative nature of the capitalist system.  There are concerns about the relationship between industrialized nations and the indigenous populations that invariably produce the goods that are sold.  There is the internal debate over globalization and […]

Innovation Is Creative Thinking With Purpose

Innovation is creativity with a purpose. It is the creation and use of knowledge with intent. It is not only creating new ideas but creating with a specific intention and with plans to take those ideas and make something that will find purpose the world. Innovation is ideas in action, not the ideas themselves. Innovation […]

Experimenting With Ethnography

Ethnography means many things to many people these days and heaven knows I’ve spouted off about that topic on more than one occasion, so I won’t go down that path again (at least not for today). But there are underlying currents in how people define ethnography that seem to be representative of a larger degree […]

Getting Over Ourselves: Make research meaningful

The other day I was privy to a discussion by a researcher who was decidedly upset about having to “dumb down” the research report he had completed. The client was impressed by the depth of the work, but equally frustrated with the seemingly academic depth of the language of the report and the use of […]

Translating culture and opening markets

Success translates well into narrative. Who hasn’t heard those wonderful stories of marketing campaigns gone astray when introduced into a global setting? Remember when Puffs tissue started marketing their tissues in Germany and it didn’t do so well because “Puff” means “brothel” in German?  Or when Bacardi launched a fruit drink named Pavian in France […]