Qualitative Research

<div style=”width:425px” id=”__ss_12745442″> <strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/GavinJohnston/qualitative-research-12745442&#8243; title=”Qualitative research” target=”_blank”>Qualitative research</a></strong>

<div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/&#8221; target=”_blank”>presentations</a> from <a href=”http://www.slideshare.net/GavinJohnston&#8221; target=”_blank”>Gavin Johnston</a> </div> </div>

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Published by gavinjohnston67

Take an ex-chef who’s now a full-fledge anthropologist and set him free to conduct qualitative research, ethnography, brand positioning, strategy and sociolinguistics studies and you have Gavin. He is committed to understand design and business problems by looking at them through an anthropological lens. He believes deeply in turning research findings into actionable results that provide solid business strategies and design ideas. It's not an insight until you do something with it. With over 18 years of experience in strategy, research, and communications, he has done research worldwide for a diverse set of clients within retail, legal, banking, automotive, telecommunications, health care and consumer products industries.

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2 Comments

  1. Thanks Gavin, a useful post

    I particularly liked your point on slide 11 – I hadn’t thought about customer contact hours in this context before

  2. I have thought for a long time that there must be a means of collecting similar qualitative data about customer reactions to various store design tactics. As a retail architect I have become adept at making highly visible and carefully defined environments. Nevertheless, I am often left wondering about their final legibility. A designer must know and implement a visual trigger so that sales are increased for the retailer. Identifying that trigger is more psychology than design.

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