Qualitative Research

<div style=”width:425px” id=”__ss_12745442″> <strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/GavinJohnston/qualitative-research-12745442&#8243; title=”Qualitative research” target=”_blank”>Qualitative research</a></strong>

<div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/&#8221; target=”_blank”>presentations</a> from <a href=”http://www.slideshare.net/GavinJohnston&#8221; target=”_blank”>Gavin Johnston</a> </div> </div>


2 thoughts on “Qualitative Research

  1. I have thought for a long time that there must be a means of collecting similar qualitative data about customer reactions to various store design tactics. As a retail architect I have become adept at making highly visible and carefully defined environments. Nevertheless, I am often left wondering about their final legibility. A designer must know and implement a visual trigger so that sales are increased for the retailer. Identifying that trigger is more psychology than design.

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