To Governor Rick Scott: What Anthropologists Can Do for Florida

First, I am a practicing anthropolo­gist with four patents, working in the private sector, making a substantia­l living. I am far from alone. Intel, Microsoft, Sapient, General Mills and Ford all employ anthropolo­gists. The anthropolo­gy programs at DePaul and Wayne State have a focus on business and design. The US Armed Forces, the CIA and the Foreign service employ anthropolo­gists and in Afghanista­n, Iraq and around the globe — countless lives being saved.

As to the programs themselves­, there isn’t an anthropolo­gy degree program in the country that doesn’t require students taking classes in genetics, statistics and biology. In other words, those “hard” courses engineerin­g and chemistry students take. So the idea of a lack of academic rigor is simply absurd.

But this isn’t about academic rigor or the usefulness of the education gleaned from anthropolo­gy. The problem is that anthropolo­gy asks students to examine the world and the nature of “truth” through a different lens. Anthropolo­gy is inconvenie­nt for the Right, just as it is for the Left. Unfortunat­ely for the likes of Gov. Scott, without these seemingly useless approaches to understand­ing the world, we wouldn’t have a democracy or a republican form of government­. We wouldn’t have had the great leaps forward in thought. Which is precisely what these sorts want. They seek a population that blindly accepts the status quo and doesn’t blink when told the world is only 5000 years old. It is about fostering drones and turning the university into a glorified form of trade
Read the Article at HuffingtonPost

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Published by gavinjohnston67

Take an ex-chef who’s now a full-fledge anthropologist and set him free to conduct qualitative research, ethnography, brand positioning, strategy and sociolinguistics studies and you have Gavin. He is committed to understand design and business problems by looking at them through an anthropological lens. He believes deeply in turning research findings into actionable results that provide solid business strategies and design ideas. It's not an insight until you do something with it. With over 18 years of experience in strategy, research, and communications, he has done research worldwide for a diverse set of clients within retail, legal, banking, automotive, telecommunications, health care and consumer products industries.

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