Defining Types of Context in Mobile Design

We spend a great deal of time talking about context, but rarely use models to define elements of it.  This particularly true when talking about mobile devices and accounts for the hit-and-miss quality of  most apps available on the market.  It is one thing to design a usable app that conforms to human factors and […]

Symbolic Representation and Constructing Brands

The intent of advertising is to associate desire with commodities and services, and to cement feelings of positive affect to brands.  It is to create a sense of meaning that ensures interest, sparks curiosity and develops bonds with the things we buy. But simply making promises about quality and cost are meaningless unless a deeper […]

Rebranding in a Recession: It begins within

When the economy turns sketchy, the inclination of most company  heads is to cut back on marketing, branding, and advertising. After the last few years of elevated unemployment and decreased consumer spending it still holds true.  With a drop in expenditures on awareness campaigns, maintaining or revitalizing a brand often falls to the responsibility of […]

Excerpt from Quirk’s Article: Recruiting

From an article I just published in Quirk’s on recruiting by the researchers: The gist is fundamentally simple — recruiting isn’t something you hand off, it’s part of the process. Define the contexts  Where does an activity or practice take place? Defining the contexts we want to examine helps articulate the range of possibilities […]

The Sacred Passage: Liminality and Shopping as Transformation

You will not find the term “liminality” in many dictionaries. For instance, at last check it is not in the Second Edition of the Oxford English Dictionary. The Oxford English Dictionary does, however, have an entry for “liminal,” the adjectival form, which it lists as a rare usage: “Of or pertaining to the threshold or […]

Finding Nirvana

Like every other 40-something I am looking back with nostalgia over the approaching 20 year anniversary of the release of Nevermind.  And as seemingly happens to everyone as they age, we wax misty over our youth.  I have no intention of going on about the music, as it has been done be many more people, […]

Fallacies of Logic and Same Sex Marriage

Listening to one of the many ravings of Michelle Bachmann’s husband about the sanctity of marriage and the evils of homosexuality the other day (along with the other general ravings of those religious right running for the presidency), I couldn’t help but think about the fallacies of logic presented as if they were some sort […]

Metaphor as a Design Tool

“Metaphor is for most people device of the poetic imagination and the rhetorical flourish–a matter of extraordinary rather than ordinary language. Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We […]