Human DNA is complex and diverse. So, how can retailers crack the DNA of their shoppers? Robin Beers, Ph.D and VP of customer insights for Internet services at Wells Fargo, has a pretty good idea. Tune in to learn how user-centered design and ethnography can result in deeper insights, cross-channel solutions and innovative products for your brand.
Published by gavinjohnston67
Take an ex-chef who’s now a full-fledge anthropologist and set him free to conduct qualitative research, ethnography, brand positioning, strategy and sociolinguistics studies and you have Gavin. He is committed to understand design and business problems by looking at them through an anthropological lens. He believes deeply in turning research findings into actionable results that provide solid business strategies and design ideas. It's not an insight until you do something with it. With over 18 years of experience in strategy, research, and communications, he has done research worldwide for a diverse set of clients within retail, legal, banking, automotive, telecommunications, health care and consumer products industries. View more posts