If you don’t think the experience and the context are the most important thing when it comes to your product or business, you’re a fool.  Increasingly, it’s less about screaming about your low, low prices and more about how you are in relation to a person’s life. Make them love you, make them relish every moment they’re with you, make them remember you and pass along the story of their love affair with your brand.  What this segment NPR did with chef and entrepreneur Bryon Brown:



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