If you don’t think the experience and the context are the most important thing when it comes to your product or business, you’re a fool.  Increasingly, it’s less about screaming about your low, low prices and more about how you are in relation to a person’s life. Make them love you, make them relish every moment they’re with you, make them remember you and pass along the story of their love affair with your brand.  What this segment NPR did with chef and entrepreneur Bryon Brown:

http://www.npr.org/2011/05/30/136713087/to-make-a-memorable-meal-start-with-a-memory

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s