Malbec and Sharpies

My favorite quote of the day: “2 glasses of malbec and the fumes from a dozen sharpies is all I need for analysis.” Maybe it’s over the top (MAYBE), but it still conveys a simple, beautiful point; good thinking doesn’t necessarily come from digging endlessly at the same sore point.  That just open the wound more.  No, good thinking and breakthrough insights usually come when we allow our minds to wonder and to engage in conversation about the IDEA rather than the problem.

Businesses are far too uptight.  They are defined by conservatism and fear. But innovative thinking comes from embracing risk and an open-minded approach to understanding.  Waiting for the object to work its way from the periphery to the center of your vision. Sometimes it’s best to set the power point deck and the spreadsheets and the white boards aside, pour a glass of wine and indulge in the simple acts of conversation and thinking.


Published by gavinjohnston67

Take an ex-chef who’s now a full-fledge anthropologist and set him free to conduct qualitative research, ethnography, brand positioning, strategy and sociolinguistics studies and you have Gavin. He is committed to understand design and business problems by looking at them through an anthropological lens. He believes deeply in turning research findings into actionable results that provide solid business strategies and design ideas. It's not an insight until you do something with it. With over 18 years of experience in strategy, research, and communications, he has done research worldwide for a diverse set of clients within retail, legal, banking, automotive, telecommunications, health care and consumer products industries.

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