Cosmetics are about more than a single person’s beauty. Cosmetics are tied up in cultural standards of beauty, self projection, and a host of other socio-cultural practices. Miss that point and you won’t sell a thing.
Published by gavinjohnston67
Take an ex-chef who’s now a full-fledge anthropologist and set him free to conduct qualitative research, ethnography, brand positioning, strategy and sociolinguistics studies and you have Gavin. He is committed to understand design and business problems by looking at them through an anthropological lens. He believes deeply in turning research findings into actionable results that provide solid business strategies and design ideas. It's not an insight until you do something with it. With over 18 years of experience in strategy, research, and communications, he has done research worldwide for a diverse set of clients within retail, legal, banking, automotive, telecommunications, health care and consumer products industries. View more posts