Product Consistency May Not Always Be The Goal

A brand is about its humanity. Institutions do indeed think, but they are increasingly understood as dehumanizing. We don’t celebrate the factory the way with did at the height of modernism. There is a return to an almost romanticized understanding of product and producer as part of a shared life. If we don’t celebrate the people who have infused their identities with their output, then we at least envy them. Increasingly, brands need to understand that mass production and no real sense of uniqueness is a thing to be discouraged rather than embraced. This is a beautiful example:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s