More About My Obsession With Meat

What’s in a meal, anyway? Meat! Or so we think. Though throughout human history the bulk of what we ate on any given day was vegetable matter (or bugs when we could get them), meat has become the conceptual focal point for what makes a meal. So if you’re a food manufacturer, what does it mean to you and your brand?

Published by gavinjohnston67

Take an ex-chef who’s now a full-fledge anthropologist and set him free to conduct qualitative research, ethnography, brand positioning, strategy and sociolinguistics studies and you have Gavin. He is committed to understand design and business problems by looking at them through an anthropological lens. He believes deeply in turning research findings into actionable results that provide solid business strategies and design ideas. It's not an insight until you do something with it. With over 18 years of experience in strategy, research, and communications, he has done research worldwide for a diverse set of clients within retail, legal, banking, automotive, telecommunications, health care and consumer products industries.

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